Sports, the IoT, and Marketing
Technology continues to redefine how we experience live sports. As a passionate sports fan I believe we are on the cusp of some of the most exciting times in sports. It’s a great time to be a sports fan, and it’s only going to get better. And I am not just talking about the Mayweather vs. McGregor fight or NBA super teams. I am talking about how new technologies will continue to bring us closer to the game. In today’s connected world, fans are in charge of how sports are watched. We have an always-on all access pass to the teams we love. Big data, IoT, VR and AR are enabling stronger customer relationships and reinventing the fan experience. What the Internet of Things has done The Internet of Things (IoT) has changed the game when it comes to personal sports. Set to be a trillion dollar industry by 2020 , the IoT has changed everything from baseballs with sensors that can recognize the grip of the pitcher to help train better pitching habits to basketball ho...