Sports Marketing and Fans
As a passionate sports fan and marketer, it makes sense to me that the two would go together. In my previous blog , I discussed how marketers are using the Internet of Things (IoT) to appeal to fans, but there is also much more marketers do to connect with sports fans. Sports marketers are realizing the important role fans can play when it comes to athletes, sports teams, and merchandise. I’ve identified some of the top ways fans are becoming more directly involved with marketing in sports. Whether it’s something a marketer is encouraging directly or a fan or athlete is taking the initiative themselves, there are many more ways for fans to connect with the teams and athletes they love. Viewership is more interactive Before the Internet of Things (IoT), fans watched games on television and discussed it amongst themselves. Now, technology makes it possible for viewers to directly interact with sports in various ways. Whether or not they’re home, fans can tune in on other dev...